How To Grow YouTube Channel

 There is no time like the present to consider YouTube channel promotion strategies.

Yet, why "now"?

The fact that YouTube is the second-most-visited website on the internet and that we now spend up to six hours a day watching videos is already ominous.

Utilize as many advertising strategies as you can if you want to stand out on YouTube.

Each of these strategies for advertising your YouTube channel and increasing views will be covered in more detail below. These suggestions are all appropriate, regardless of whether you're just beginning started or want to watch your statistics rise. 

Make titles that are intriguing and worth seeing.

Presentation is key in YouTube marketing.

When it comes to the success of your video, titles can either make-or-break. Think about how you offer your content: is it compelling or just okay? ”

The secret to writing compelling titles is to draw readers in without using clickbait headlines. People want engaging material, and they also want to know what your film is about right away.

Take BuzzFeed and WhatCulture, two of the biggest YouTube channels, as an example. Such films sometimes depend on listicles, titles that ask a question, or exaggeration (such as "crazy" or "of all time") to garner views.

Make your movies visible by optimising them

Here are some ideas to consider: 70 percent of the top 100 Google search results include YouTube videos.

Heck, just take a look. Any product or "how-to" search on Google will result in YouTube content.

Titles and descriptions: Make sure your titles and descriptions contain the targeted keywords. You may get keyword suggestions by using a programme like Keywordtool.io.

Include these words in your video: According to Backlinko's Brian Dean, using your goal keywords in your video might assist YouTube grasp the subject matter of your video.

Engagement: YouTube ranks videos in its search results using engagement (likes, comments, and views).

Use categories to give YouTube a better idea of the target audience for your videos.

Tags: To provide YouTube additional context about your work, you can now add tags to your videos in addition to categories. Add as many tags as you can think of, since you can use quite a few.

Determine the preferences of your audience.

You should always check that the material you create is in line with the preferences of your audience. Learn about your audience and the kind of material they want to see from you before writing a blog post or producing a video.

If you're just getting started with YouTube channel promotion, research your rivals or other video producers in your niche. See which of their videos receives the most attention and views. This can help you determine what subjects and types of videos your audience is most interested in learning about.

If you've previously published videos, you may also check your YouTube Analytics. You may get comprehensive data on the audience's demographics, geography, interaction, and other useful statistics on YouTube. With YouTube data in Sprout Social, you can expand your approach and compare your content to other social videos you've created.

Be active in the YouTube community.

Despite the fact that you might not consider YouTube to be a social network in the traditional sense, the website does house a vibrant community where users interact with other other's material through profiles, "likes," and comments.

As was already said, YouTube views any engagement with your visitors favourably. Engaging with your subscribers can at the very least help you develop a closer relationship with your audience. The process of "liking" comments and "pinning" a comment that you really like to send to your subscribers takes just a few seconds.

As an illustration, the music channel Artzie Musik frequently "likes" and comments on its most recent uploads. The author of the channel frequently communicates back and forth with viewers to express gratitude and provide information.

Make your thumbnails unique.

Making custom thumbnails is one of the easiest yet most powerful strategies for promoting your YouTube channel.

Consider using your title and thumbnail together as a kind of one-two punch to draw a viewer in.

For the thumbnail, YouTube by default takes a screenshot from any given video. Unfortunately, there are occasions when the picture it takes is a hazy one of you moving the camera or a transition.

It doesn't seem good, right?

Making your own thumbnails not only gives your films a more eye-catching first impression, but it also conveys a certain level of professionalism.

Additionally, creating thumbnails doesn't have to be difficult. To make it more standardised and in line with your brand, you may even design a template using a certain font and style. Utilizing image creation software like Canva helps to make this process extra simple. Here's an excellent illustration from Binging with Babish:

Promote your own YouTube videos to other users

There's a good chance that you and your YouTube channel cover the same themes.

Cross-promote your videos when appropriate to get the most out of your older material.

As a kind of call-to-action, you may insert links inside a video's description and invite viewers to click on them. Although the recent loss of YouTube's annotation feature may have disappointed some, linking in your description entices visitors to watch your films all the way through rather than skipping forward.

Hold a competition or giveaway

A giveaway is something that YouTube subscribers like. Promote your YouTube channel by holding a contest or giveaway to get viewers to subscribe and interact.

People may join your competitions by like your video, leaving a comment, and subscribing to your channel.

• Use some of our recommended strategies when hosting a social media contest:
• Ensure that you are abiding by YouTube's rules.
• Give out a product-related present if you want to draw in more people than simply those looking for free stuff.
• Use your imagination by include user-generated material and other novel admission criteria.

However, use caution while holding regular YouTube competitions. To avoid wasting time, money, and resources, you should ensure that your efforts are producing results. Wait a time after running a contest before checking your engagement and subscriber drop-off rates. If your subscriber base isn't active, you could merely be drawing in folks looking for free stuff.

Encourage fans to continue watching your show

A targeted video series with a reoccurring subject or topic is a clever strategy to advertise your YouTube channel.

The well-known gastronomic channel Bon Appétit really features a number of distinct series, including their continuous "From the Test Kitchen" films, that make up their YouTube presence.

Series are beneficial to both their authors and their audience. For producers, you don't have to scramble for ideas since you hold yourself responsible for producing original YouTube video. Your audience now has something to anticipate as well as a motivation to stay visiting your channel.

To arrange your YouTube videos, create playlists.

The more videos you produce, the more challenging it is for viewers to find what they're looking for on your channel.

Because of this, playlists are crucial. Playlists encourage your visitors to binge watch your videos by categorising your content and allowing you to arrange your channel.

For instance, Beardbrand's grooming channel consistently posts new content, resulting in the accumulation of hundreds of films on a wide range of subjects. The channel's numerous playlists direct viewers to pertinent information without them having to look hard for it.